What is the primary goal of demand forecasting?

The primary goal of demand forecasting is to minimize forecast error. Accurate demand forecasting is critical in supply chain management as it helps organizations predict customer demand more precisely, which in turn enables them to make informed decisions regarding inventory levels, production schedules, and resource allocation. By reducing forecast errors, businesses can ensure they have the right amount of products available at the right time, ultimately leading to improved customer satisfaction and streamlined operations.

Minimizing forecast error involves the use of various statistical methods and analytical techniques to analyze historical data, market trends, and other relevant information. This focus on accuracy supports effective planning and helps avoid situations like stockouts or overstocking, which can lead to lost sales or increased holding costs, respectively. Hence, making forecast accuracy the cornerstone goal allows businesses to navigate the complexities of supply and demand more effectively.